Add a Meta Pixel to your event

Add a Meta pixel to your event to track attendee activity and record purchases. First, locate the pixel ID in your Meta pixel settings. Then, go to your event and select Tracking pixels (under Marketing). Eventbrite cannot help you analyze your pixel data. If you've already added a Meta pixel to your event and want to view or use your data, view the Meta Business Help Center for more information.

In this article

Understand tracking pixel limitations.
Add your pixel to your Eventbrite event
Confirm your pixel is firing
Helpful links

Understand tracking pixel limitations.

Tracking pixels aren't able to track every purchase. Purchasers who disable tracking or have advanced privacy settings won't have their activity tracked.
Attribution tracking and reporting are handled by your pixel provider. Eventbrite is unable to assist with these and other issues managed by your pixel provider.
Due to international regulations, tracking pixels are disabled when using Eventbrite's embedded checkout feature in certain regions, such as Europe and the UK.
Meta requires verified domains for some functionality. However, you won’t be able to verify the domain of your Eventbrite event because Eventbrite is a third-party website. For more information, visit Meta’s business Help Center.
To enable server-side tracking, you'll need your Conversions API Access Token. You can find steps on how to generate this token in Meta's Conversions API documentation under "Using Events Manager." Eventbrite is unable to assist with this step.

Add your pixel to your Eventbrite event

Before you get started, you'll need your Meta pixel ID. The pixel ID is usually 15-16 numbers long and viewable in your Meta Business Manager. Learn how to create a Meta tracking pixel.

1. Go to your event dashboard.

Go to Manage events in your account. Then select your event.

2. Go to “Tracking pixels” (under “Marketing”).

3. Click “Meta pixel” and enter your Meta pixel ID.

Choose between “This event” and “All events”.

This event: This pixel will only be on your current event. It won’t be included if the event is copied.
All events: This pixel is on all events on your account, even ones you create later.

By default, your Meta pixel fires the following standard events:

PageView when people visit your event listing
Purchase when they complete their order

This means that your Meta pixel will track visits and purchase information.

4. Optional: Collect more information with additional Standard events.

If you need to collect more information with your Meta pixel:

Select Add standard event.
Choose an Eventbrite action. This determines when the pixel will collect data.
Select a Standard event. This determines how the action appears in your data.

You have the following options for Eventbrite actions.

Event listing: when attendees visit your event page
Event register: when attendees view the order form
Event order confirmation: when attendees complete a purchase
Reserved seating pick a seat: when attendees choose a seat for a reserved seating event

The Standard event affects how your pixel appears in your data. For example, if you want your pixel to fire when someone gets to the order form, you might choose Event register and Initiate checkout.

NOTE: Your pixel automatically tracks visits to your event listing with the PageView action. Your pixel also automatically tracks completed purchases on event order confirmation with the Purchase action.

5. Optional: Enable server-side tracking.

By default, Eventbrite uses client-side tracking, which relies on the visitor's browser to collect and send the data to your pixel. To increase the accuracy of your pixel reporting, you can enable server-side tracking, which allows Eventbrite to collect and send the data directly to your pixel.

To enable server-side tracking:

Select Server side tracking.
Select the toggle button to turn on server side tracking.
Enter your Conversions API Access Token.

To learn how to generate a Conversions API Access Token, follow the instructions under "Using Events Manager" in Meta's Conversions API documentation .

6. Save your changes.

Confirm your pixel is firing

1. Install the Meta Pixel Helper.

The Meta Pixel Helper is a Google Chrome extension that shows you when a Meta pixel fires. Click here to install the extension .

2. Test your pixel.

Visit your event page and check the extension. If you don’t see your pixel, make sure the pixel ID you entered is correct (with no spaces or extra characters).

If you see any error messages on your pixel, click on them to see more information.

TIP: Ignore any pixels that aren’t yours. Eventbrite uses tracking pixels as well, but they won’t interfere with your data.

Helpful links

Learn more at Meta's Help Center.