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Promote your event with email campaigns
Use email campaigns to notify potential customers about your events. Go to Marketing Tools and select Email your audience to get started. Choose New campaign to set up a new email campaign, or select a sent campaign to see how it’s doing.
In this article
- Check before you start
- Create a new email campaign
- Review your email campaign.
Check before you start
☑️ By default, you can send up to 250 promotional emails per day. Make sure to maintain healthy email habits or limits may be placed on your account.
☑️ You can make a one-time payment (based on the number of emails in your campaign) to exceed your daily limit. This only applies to the specific campaign you’re sending. This feature is only available for organizers in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States.
☑️ Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending,” it will be sent within a couple of hours.
☑️ Once a campaign is sent, it cannot be canceled or deleted.
Create a new email campaign
1. Go to Marketing Tools.
Log in to your Eventbrite account and go to Marketing Tools.
2. Select “Email campaigns.”
3. Select “New campaign.”
4. Design your campaign email.
Under Basic info, add the following.
Campaign information: Enter your campaign name, who this campaign is from, and a reply-to email address. Your campaign name won’t be shown to your subscribers.
Footer: Add information about your company or organization. To ensure high deliverability on your emails, some information is required.
Under Content, create your email campaign content.
Events: Search and select events to include it in your campaign. Select the three-dot icon to feature them or add an RSVP option.
Subject: Add a subject line for your campaign.
Body: Use the default message or add a custom message to tell your subscribers why they should attend your events.
Header: Add an image to grab the subscribers’ attention.
Discover more events: Add a link to your organizer profile or another website.
Under Style, customize how your email campaign looks.
Background image: Add an image that appears behind your email content.
Colors: Choose the theme and other colors used.
Select Send test email to send yourself a test email. Select Continue when you’re satisfied with your email.
5. Add campaign recipients.
Choose at least one subscriber list to send your email campaign. Select an existing list or click Create new subscriber list. Then choose between the following:
Upload a CSV file
Manually add subscribers
Import attendees from your past events
If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. By default, you can email up to 250 subscribers per day.
6. Schedule or send your email campaign.
Choose a date and time to schedule the email or send it immediately. If you exceed your daily limit, your email campaign will be sent out over the following days.
7. Check on the status of your campaign.
View your campaign under Campaigns. To duplicate a campaign or delete a draft, click the three-dot icon.
Draft: This campaign has not been sent yet.
Scheduled: This campaign is scheduled to send.
Sending: This campaign is currently being sent.
Sent: All emails have been sent on this campaign.
Review your email campaign.
1. Go to Marketing Tools.
Log in to your Eventbrite account and go to Marketing Tools.
2. Select “Email campaigns.”
3. Select your email campaign.
The campaign overview gives you a quick view of how well your campaign is doing. Hover over the ⓘ (information) icons for more details.
4. View the delivery report.
The delivery report shows the status of each sent email.
Sent: Eventbrite sent the email but haven’t confirmed it was delivered.
Delivered: Eventbrite confirmed the recipient successfully received the campaign.
Opened: The recipient opened, loaded the images in the email, and viewed your campaign.
Clicked: The recipient clicked the link to view your event page or unsubscribe.
Bounced: The email address was invalid or the recipient’s inbox was full.
Unsubscribed: The recipient unsubscribed.
Complaint: The recipient marked the campaign as spam.
Undeliverable: The attempt to deliver the email campaign was otherwise unsuccessful.
5. View RSVPs.
If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.
6. Optional: Resend your campaign.
After you create your campaign, you can copy it for new recipients or retarget people you emailed before.
To copy your campaign:
From Marketing Tools, select Email campaigns.
Select the three-dot icon next to your sent campaign.
Select Duplicate.
You’re able to review and update your campaign before sending.
To retarget people based on how they responded to an existing campaign:
From Marketing Tools, select Email campaigns.
Select a campaign to go to its overview.
Select Retarget subscribers.
Choose which segments you'd like to send to.
Select Next.
Review your campaign details.
Select Resend campaign.
When you review your campaign details, you can update your subject line and choose when to send the campaign.