Posting on LinkedIn - the Masterclass

Whether you are an ambitious professional, job seeker or new business owner, LinkedIn offers you a FREE platform to showcase your expertise and attract valuable opportunities by connecting with the right people in your industry!

If you use it wisely 🤔...

But it can be frustrating if you spend hours on writing and polishing a LinkedIn post, searching another hour for the right picture to use – you publish everything and then notice that after one, two or three hours that NOTHING happens. Maybe your partner or your closest friends gave you a ‘thumbs-up’ out of pity, but that’s it. No comments on your post. No contact request from anyone who would have recognized your expertise.

⚡The reason why your posts does not get more than a handful of ‘thumbs-up’ is NOT that the LinkedIn algorithm is badly ignoring your content!

You wonder “Is it really so boring what I have produced?”

“What do other people do differently who easily seem to get 50 or 100 likes on their content???”

🎯 You have a concrete target with LinkedIn:

You are looking for a new job and want to signal your expertise to companies and recruiters?

You want to attract new clients or business partners – because you need to pay your rent!?

You want to share your knowledge that you have build up during decades of your great career – to inspire young talents and get invited as a speaker to events?

But how should this happen if nobody reads your posts???

💡Imagine you would know the secrets, too, that all the people are using who easily get visibility on LinkedIn!

You would write a post within less than 15 minutes based on a proven template, you would load it up - and once you open your LinkedIn App again after only half an hour:

🥳 Voilà! 20 reactions, 5 comments and 2 people who send you a promising contact request!

🥳🥳 And this trend continuous. People interact with you on what you write, cheer you up, support you, share your posts.

🥳🥳🥳 And finally: You get that message from a person who wants to work with you! Because they observed your content for a while, recognized your expertized and liked your attitude!

You have the choice now:

You can either continue to post without any concept and accept that your content will not make it into the feed of anyone. ❌

OR you learn how to generate posts based on a clear strategy to ensure that it gets much more views than you currently have followers – and with this attract the right new network contacts, and finally prove to them your expertise! ✅

In this masterclass, I show you exactly that!

I am a career coach, an ex-manager in the Corporate world and passionate LinkedIn user.

In the last 1.5 years, my network grew from ~1000 to over 2800 connections - and 90% of them came from my LinkedIn posts. All organic. No chasing. Just writing content that clicked with the right people.

One post even went viral and has reached over 180’000 views until today. It was a post about the news that I will lose my job and explore new opportunities. Based on this viral post I was flooded with supporting comments, contact requests, messages from people suggesting me to have a meeting, share my CV with them or that they can connect me to their own employers.

And this resonance and network-boost is what I want for you as well! 🙏

After struggling myself for many years how to present myself online, I have gotten educated about copy-writing and content creation by some of the best business coaches and copy-writers from the German speaking market.

In plus, I am a certified NLP* practitioner - an education that was not just supporting me in my role as a team lead and manager, but also in the way I create my content so that I find the right words that resonate with people.

*NLP stands for Neuro-Linguistic Programming and is a sub-field of psychology focusing on how the human mind is influenced by words. NLP is widely used in marketing, advertisement and also by politicians to attract attention and influence people.

Let me share this super powerful knowledge with you, so that you are able to grow your network in an authentic way, using your words efficiently - and successfully!

👉 What we will cover in the masterclass:

• How to use LinkedIn the best way and how to find your (niche) audience
• What we know how the LinkedIn algorithm works
• Technical do's and don'ts to boost the visibility of your post
• How to overcome shyness to show yourself
• Post with strategy: Which 3 types of content you have to know
• What is the structure of a good post
• And very important: How to deal with hate comments

👉 You will get

• A concrete template that you can always use to easily generate your LinkedIn posts, based on a structure that is successfully applied by many highly-visible LinkedIn-influencers.
• A clear strategy how to plan your content and how to post with the right intention to attract new network contacts and generate valuable interactions.
• A check-list with practical Do’s and Don’ts that you can always hold against your own posts before posting – to ensure the algorithm shows your content in the feed of other people.

You will also receive a workbook, summarizing all the taught content, plus the full recording of the event to re-watch it afterwards!