How to write and create highly-visible LinkedIn posts

How to write and create highly-visible LinkedIn posts

An online masterclass over 2 evenings (17th + 19th June) on effective copy-writing to boost your LinkedIn visibility and grow your network!

By Michaela Kettner

Date and time

Tuesday, June 17 · 8 - 10am PDT

Location

Online

Refund Policy

Refunds up to 7 days before event

Agenda

6:00 PM - 8:00 PM

1st session, Tuesday, 17th June 2025

6:00 PM - 8:00 PM

2nd session, Thursday, 19th June 2025

About this event

  • Event lasts 2 hours

Please note that the first part of this event is happening on Tuesday, 17.6.2025 from 18.00-20.00 EET, while the second part is on Thursday, 19.6.2025 from 18.00-20.00 EET!

Are you struggling with Social Media, especially LinkedIn? You would like to have more visibility there and actively create valuable network connections, but have no clue you can make the right people find you? You already got frustrated because no more than a handful of people seem to read your content?

"I don't like to write", "I don't know what to write", "I spend hours on writing one single post - and then nothing happens", "Whatever I post, I don't get likes", "Can't I just use AI?!" are the usual comments I hear from people.

It doesn't have to be like that!

During the last 12 months I have managed to create multiple LinkedIn posts with multiple thousands or 10’000s views and, with this, grew my community by additional 1000 followers - people who my content really resonated with.

One post even went viral and has reached over 180’000 views until today. It was a post about the news that I will lose my job and explore new opportunities. Based on this viral post I was flooded with supporting comments, contact requests, messages from people suggesting me to have a meeting, share my CV with them or that they can connect me to their own employers.

And this resonance and network-boost is what I want for you as well!

I have myself been to paid courses worth around 1000 EUR about copy-writing and content creation run by some of the best business coaches and copy-writers from the German speaking market. This knowledge I apply myself - and want to share now with you!

This masterclass will provide you with guidance:

  • How you identify your correct target audience based on a psychological model
    (- because if you want to be for everyone, you are for no-one!)
  • That there are 3 types of content that you have to use strategically to attract followers and build up connections
  • What is the correct structure and writing style of a succesful post
  • What are the small hacks to increase your post's visibility and what you should avoid regarding AI, hashtags, links, picture formats, etc.
  • AND VERY IMPORTANT: How to deal with hate on social media - yes, that happens, but no worries!


Based on this, you will know what to write and how to write. You will see the views and the reactions of your posts going up and experience that YOU HAVE THE POWER to grow your network and find the right contacts for amazing opportunities!

Both sessions will be recorded.

You will also receive a workbook in pdf format in advance that helps you for writing down your own conclusions during the masterclass and structure your insights!


Frequently asked questions

Is this a multiple day event?

Yes. The first session will take place on Tuesday, 17th June, from 18.00 to 20.00 Finnish time, while the second session of the masterclass will be on Thursday, 19th June from 18.00 to 20.00 Finnish time.

How do I get access to the event?

This is an online event hold via Zoom, that you can comfortably join from home. After you have registered, you will receive from me the Zoom dial-in data as well as the workbook via email. (Please make sure that the email address you provide in the registration is correct!)

What if I cannot join one of the sessions?

Both sessions will be recorded and if you have registered for the masterclass I will share with you the recording after each session. If you cannot attend the first session on Tuesday evening, you still have time to watch the recording on Wednesday or Thursday.

Do I need to be very active on LinkedIn already to follow the content taught in this masterclass?

No, it is sufficient if you know the platform and have been a passive user so far. I will provide you with a clear guidance how to get started posting actively on LinkedIn. There is no need to be a premium user neither.

Organized by

Get empowered to find the courage to speak up, inspire and convince other people by being your authentic self! A skillful self-presentation is the basis for having a succesful and fulfilling career!

I am offering free webinars to share with you insightful knowledge and powerful exercises about communication, psycholgy and presenting yourself. This is for you when

• You are a job applicant and you want to convince in the interview

• You are a professional expert and you want to demonstrate your competence

• You are a team leader or manager and you want to get rid of your insecurity when speaking in front of your team

• You are a candidate for a political position or a creative head and you want to pitch your amazing idea

• You finally want to speak up and make your voice heard!

€59Jun 17 · 8:00 AM PDT