HELSEED workshop: Market research

As the third workshop of the HELSEED series, this session helps teams to understand the ABC’s of market research; explaining the how, the why, where and to whom it should be conducted. Examples of market research will be provided to support you in finding the best fitting method for you. The results of your market research can prove that your idea can work with real customers, or it can give you proper insight on how to tweak your product/service offering if it’s not there yet. Also, this type of data must be presented to potential investors to assure them that there is real demand for your product/service.

For whom:

This workshop is suitable for teams and individuals who have a clear business idea and have thought about their potential business model, and to anyone interested in market research.

Learning objectives:

• Understanding various tools and methods used in market research in different industries and scenarios
• Being able to determine which tools and methods would work best for your own research
• Creating a plan for conducting own market research and a framework for analysis

All HELSEED workshops are free to join and held in English.

Find out more information about the HELSEED workshops series from our website: https://www.thinkcompany.fi/helseed

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