Crisis Communication: How to Be Your Best When Facing the Worst

Data breach, hack attack, personal scandal, fire, devastating storm … All you have to do is look at the morning headlines to know that it’s not a matter of if, but when a crisis will strike your city or organization. The real question is: Are you ready? To help make sure Public Information Officers are prepared, we are offering this FREE two-hour workshop.

You'll discover:

• Message Mapping: How to use a proven formula to develop powerful key messages on the fly allowing you to get out in front of any crisis situation and be ready for news media interviews.

• Mastering the Sound Bite: How to tell your story to the news media in 20 seconds.

• The Forgotten Audience: The important role of employee communication in a crisis.

• Friend or Foe? How to use social media in a crisis.

They're counting on you. Be prepared. Be your best.

The session is free but seating is limited to 20. Sign-up today!

Here’s what attendees at our New Orleans, Las Vegas and Phoenix workshops said about this workshop.

In the News: You can hear workshop presenter Paul Barton, ABC, discuss his thoughts on crisis communications on the ICology podcast. He also was interviewed by the popular StaffConnect blog and had a blog reposted in the IABC Communication World Magazine.

Check out our Crisis Communication Toolkit that is packed with templates, tools, and tactics to help you handle any crisis communication situation. A great companion to the workshop or use it as a stand-alone DIY guide.