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Crisis Communication: How to Be Your Best When Facing the Worst

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Jun 28

Crisis Communication: How to Be Your Best When Facing the Worst

By Paul Barton, ABC

When and where

Date and time

Wed, June 28, 2017, 9:00 AM – 11:00 AM MST

Location

Burton Barr Central Library 1221 North Central Avenue Phoenix, AZ 85004

Map and directions

How to get there

Description

Data breach, hack attack, personal scandal, fire, devastating storm … All you have to do is look at the morning headlines to know that it’s not a matter of if, but when a crisis will strike your city or organization. The real question is: Are you ready? To help make sure Public Information Officers are prepared, we are offering this FREE two-hour workshop.

You'll discover:

  • Message Mapping: How to use a proven formula to develop powerful key messages on the fly allowing you to get out in front of any crisis situation and be ready for news media interviews.

  • Mastering the Sound Bite: How to tell your story to the news media in 20 seconds.

  • The Forgotten Audience: The important role of employee communication in a crisis.

  • Friend or Foe? How to use social media in a crisis.

They're counting on you. Be prepared. Be your best.

The session is free but seating is limited to 20. Sign-up today!



Here’s what attendees at our New Orleans, Las Vegas and Phoenix workshops said about this workshop.

In the News: You can hear workshop presenter Paul Barton, ABC, discuss his thoughts on crisis communications on the ICology podcast. He also was interviewed by the popular StaffConnect blog and had a blog reposted in the IABC Communication World Magazine.

Check out our Crisis Communication Toolkit that is packed with templates, tools, and tactics to help you handle any crisis communication situation. A great companion to the workshop or use it as a stand-alone DIY guide.


Tags

  • United States Events
  • Arizona Events
  • Things to do in Phoenix, AZ
  • Phoenix Seminars
  • Phoenix Business Seminars
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Crisis Communication: How to Be Your Best When Facing the Worst


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