Don't gamble with your corporate reputation. Look no further than the morning headlines to see it's not a matter of if but when a crisis will hit your organization. Whether it's a natural disaster or a manmade catastrophe, you need to be at your best when your organization is facing the worst. This workshop will prepare you to have a powerful and quick response to protect and enhance your brand's reputation.

Here are some of the topics covered:

• Build the Ark Before the Flood: Materials and information to pregather before a crisis.
  
  
• Message Mapping: A proven formula to develop key messages on the fly allowing you to get out in front of any crisis situation.
  
  
• Master the Sound Bite: How to get your message out in 20 seconds.
  
  
• The Forgotten Audience: The role of employee communication in a crisis.
  
  
• Friend or Foe? The role of social media in a crisis.
  
  
  

Much of this workshop is hands-on and you will come away with a working template and lots of useful samples that you can take back to your office and easily develop into a full crisis communication plan for your organization or incorporate into an existing plan.

Are you ready for the coming crisis? Don't bet that it won't happen to you. Sign-up now!

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This workshop is offered in partnership with the Las Vegas chapter of the International Association of Business Communicators (IABC).

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