Audience Ambassadors Seminar
Welcome to the Audience Ambassadors seminar. Please register by 12 March.
Register here for the Audience Ambassadors seminar.
Please register by 12 March at 4:00 pm.
About the seminar
For the 2025 New Performance Turku Biennale, a new audience programme was developed to creatively explore ways of supporting people’s engagement with performance art and Live Art. The programme aimed to help audiences better understand these art forms and to feel more confident in discussing and sharing their experiences.
In spring 2025, a training programme was organised for a selected group of art enthusiasts, who became Audience Ambassadors for performance and Live Art. Working around self-chosen themes, the Ambassadors developed their own audience activities, received mentoring, and implemented their ideas with diverse communities in connection with the Biennale performances in September 2025.
You are warmly invited to a public seminar where the outcomes and learnings of this pilot will be shared. The event also marks the launch of a publication featuring the Audience Ambassadors’ reflections, experiences, and discoveries throughout the process.
The seminar provides an open space for dialogue with local audience development specialists, artists, researchers, and professionals from art organisations in Turku. Discussions will address challenges in audience engagement, present creative approaches tested in different local contexts, and reflect on how art producers and institutions can strengthen their capacity to reach and engage diverse publics.
The Audience Ambassadors pilot was supported by the Arts Promotion Centre Finland.
Practical information
Date and time: Thursday 26 March, 13:00–16:30
Venue: Turku City Theatre, 2nd floor foyer
Programme
13:00
Opening remarks and introduction to the afternoon programme
Leena Kela
13:15–14:00
Audience Ambassadors: From Objectives to Discoveries
María Villa Largacha
14:00–14:40
Audience Ambassadors presentations
14:40–15:00
Coffee, tea, and snacks
15:00–15:40
Audience Ambassadors presentations (continued)
15:40–16:20
Commentary on Audience Engagement
Katja Kirsi and Kaija Kaitavuori
Welcome to the Audience Ambassadors seminar. Please register by 12 March.
Register here for the Audience Ambassadors seminar.
Please register by 12 March at 4:00 pm.
About the seminar
For the 2025 New Performance Turku Biennale, a new audience programme was developed to creatively explore ways of supporting people’s engagement with performance art and Live Art. The programme aimed to help audiences better understand these art forms and to feel more confident in discussing and sharing their experiences.
In spring 2025, a training programme was organised for a selected group of art enthusiasts, who became Audience Ambassadors for performance and Live Art. Working around self-chosen themes, the Ambassadors developed their own audience activities, received mentoring, and implemented their ideas with diverse communities in connection with the Biennale performances in September 2025.
You are warmly invited to a public seminar where the outcomes and learnings of this pilot will be shared. The event also marks the launch of a publication featuring the Audience Ambassadors’ reflections, experiences, and discoveries throughout the process.
The seminar provides an open space for dialogue with local audience development specialists, artists, researchers, and professionals from art organisations in Turku. Discussions will address challenges in audience engagement, present creative approaches tested in different local contexts, and reflect on how art producers and institutions can strengthen their capacity to reach and engage diverse publics.
The Audience Ambassadors pilot was supported by the Arts Promotion Centre Finland.
Practical information
Date and time: Thursday 26 March, 13:00–16:30
Venue: Turku City Theatre, 2nd floor foyer
Programme
13:00
Opening remarks and introduction to the afternoon programme
Leena Kela
13:15–14:00
Audience Ambassadors: From Objectives to Discoveries
María Villa Largacha
14:00–14:40
Audience Ambassadors presentations
14:40–15:00
Coffee, tea, and snacks
15:00–15:40
Audience Ambassadors presentations (continued)
15:40–16:20
Commentary on Audience Engagement
Katja Kirsi and Kaija Kaitavuori
Good to know
Highlights
- 3 hours 30 minutes
- In person
Location
Turun Kaupunginteatteri
14 Itäinen Rantakatu
20800 Turku
How do you want to get there?
